Source: https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-1-business-growth

[Revision notes](https://senecalearning.com/en-gb/revision-notes.md) › [GCSE](https://senecalearning.com/en-gb/revision-notes/gcse.md) › [Business](https://senecalearning.com/en-gb/revision-notes/gcse/business.md) › [Edexcel](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel.md) › Business Growth

# Business Growth

Business: Edexcel GCSE, topic 2.1.1

## Business Expansion - Internal Expansion

Businesses can expand internally or externally. Internal expansion (also known as organic growth)  is when a business grows by expanding its own operations. This is a slower route to expansion than external expansion, but it is usually less risky. Businesses can expand internally by:

### Launching new products

![Launching new products](https://image-v2.cdn.app.senecalearning.com/2018-03/4ead669e-4c90-443a-ba9c-ed96be3ed543/shutterstock_604231895.jpg)

- Launching new products can help businesses to expand their customer base as well as potentially selling more products to people who are already customers. 
- For example, Virgin Records then launched the Virgin Trains, Virgin Atlantic (airline) and Virgin Active (gyms) businesses. 
- This can be risky due to the large investment required and the fact the business owner may not be as knowledgeable in other product markets.

### Increase production capacity

![Increase production capacity](https://image-v2.cdn.app.senecalearning.com/2018-03/6f1b870c-26cb-402f-8e34-0b99ae2fef2e/shutterstock_331587740.jpg)

- Investing in new capital and technology can allow a business to produce more goods.
- If for example, a firm’s products are consistently selling out and they are unable to produce more, then the production capacity is restricting their expansion.

### Opening new stores (premises)

![Opening new stores (premises)](https://image-v2.cdn.app.senecalearning.com/2018-03/b3811539-908d-4a36-a3fa-1798e0d2b50f/shutterstock_304337639.jpg)

- Opening a new store is a common way for a company to expand as it allows them to be closer to customers in another location. It can be low risk if the business model is already proven to work.
 - Aldi and Byron burger shop are examples of this. They opened up lots of stores in different towns, all using a similar business model and operations. 
- However, internal expansion can need a lot of investment and can be costly.

## Advantages of External Expansion

External expansion is growth achieved by acquiring another business. Mergers happen when 2 businesses combine to make 1 larger business (e.g. Disney and Pixar in 2006). In takeovers, 1 firm buys a controlling stake (50%+) of another firm (e.g. Virgin Active and Esporta in 2011). Advantages of external expansion are:

### Rapid expansion

![Rapid expansion](https://image-v2.cdn.app.senecalearning.com/2018-03/077a9c04-8799-48d9-8509-e36007bc62dc/shutterstock_692208424.jpg)

- The key benefit of external expansion is the speed with which firms can expand.
 - For example, in 2014 Facebook bought WhatsApp for $19 billion. This is a large amount of money but it instantly gave Facebook 700 million customers.

### Reduce competition

![Reduce competition](https://image-v2.cdn.app.senecalearning.com/2018-03/f743af5f-881a-437b-ae32-0476d8f76051/shutterstock_603673970.jpg)

- A firm can merge with or take over a competitor. 
- This can reduce the amount of competition that a business faces. It can also increase market share and let the company benefit from economies of scale. 
 - For example, in 2004, the Morrisons supermarket company took over Safeways supermarkets. This increased the number of Morrisons stores to over 500 from 120. Morrisons’ market share rose from 6.4% to almost 15%.

### Diversify (spread) risk

![Diversify (spread) risk](https://image-v2.cdn.app.senecalearning.com/2018-03/b4641b83-56be-429d-b788-cdac298f3cf3/shutterstock_497088016.jpg)

- A firm can merge or take over a firm in a different industry. This makes the company less reliant on its existing products/services and can diversify (or spread) a company’s risk. 
 - For example, in 2011, Microsoft (an operating system company) bought Skype (a video calling company).

## Disadvantages of Mergers and Takeovers

Mergers and takeovers can be extremely risky. More than half of mergers and takeovers are unsuccessful.

### Complicated

![Complicated](https://image-v2.cdn.app.senecalearning.com/2018-03/f664c40c-d85c-44c4-ba34-cc0b331175b1/shutterstock_652084264.jpg)

- The costs of a merger/takeover can outweigh the benefits.
- For example, the two businesses’ operations will have to merge.
 - If 2 businesses employ 5,000 people in 30 countries, combining this operations would not be easy or straightforward. This can lead to diseconomies of scale.

### Demotivated employees

![Demotivated employees](https://image-v2.cdn.app.senecalearning.com/2018-03/dd82f403-146a-4aa1-b99c-5691c5193082/shutterstock_175052972.jpg)

- Employees may be demotivated due to different management style and culture. 
- When Virgin Active took over Esporta Health Clubs, personal trainers and other gym staff became frustrated with new working practices. Staff turnover increased significantly after this takeover. 
- Daimler (the company that makes Mercedes cars) merged with Chrysler in the late 1990s. The company had very different cultures and in 2007, Chrysler was sold by Daimler to an investment company.

### Tension and lost jobs

![Tension and lost jobs](https://image-v2.cdn.app.senecalearning.com/2018-03/b71c4652-d2e3-4ece-816d-8054e7293610/shutterstock_270755783.jpg)

-Mergers and takeovers often lead to attempts to cut costs.
- Attempts to cut costs often lead many people to lose their jobs and this can create tension in a workforce. 
- This happened when Morrisons took over Safeways supermarkets in the UK in 2004.

## Test yourself on Business Growth

- What form of internal expansion were Virgin using when they launched the airline Virgin Atlantic?
- What is another term for internal expansion?
- What are 3 ways businesses expand internally?
- What is a merger?
- What are some advantages of external expansion?

[Practise this topic for free](https://app.senecalearning.com/classroom/course/e7efbfa0-222a-11e8-9249-b5781fc38111/section/1b7daf70-22ef-11e8-a927-616fc9b20f7d/session)

- Previous topic: [1.5.9 Diagnostic Misconceptions - Recessions](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-9-diagnostic-misconceptions-recessions.md)
- Next topic: [2.1.2 Finance](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-2-finance.md)

## Business: Edexcel GCSE contents

### 1 Investigating Small Business
- 1.1 Enterprise & Entrepreneurship
  - [1.1.1 The Dynamic Nature of Businesses](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-1-1-the-dynamic-nature-of-businesses.md)
  - [1.1.2 Risk & Reward](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-1-2-risk-and-reward.md)
  - [1.1.3 The Role of Business Enterprise](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-1-3-the-role-of-business-enterprise.md)
  - [1.1.4 The Role of Business Enterprise 2](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-1-4-the-role-of-business-enterprise-2.md)
  - [1.1.5 The Role of the Entrepreneur](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-1-5-the-role-of-the-entrepreneur.md)
  - [1.1.6 End of Topic Test - Dynamic Nature of Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-1-6-end-of-topic-test-dynamic-nature-of-business.md)
  - [1.1.7 Grade 9 - Dynamic Nature of Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-1-7-grade-9-dynamic-nature-of-business.md)
- 1.2 Spotting a Business Opportunity
  - [1.2.1 Customer Needs](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-1-customer-needs.md)
  - [1.2.2 Market Research](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-2-market-research.md)
  - [1.2.3 Market Segmentation](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-3-market-segmentation.md)
  - [1.2.4 The Competitive Environment](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-4-the-competitive-environment.md)
  - [1.2.5 Primary & Secondary Market Research](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-5-primary-and-secondary-market-research.md)
  - [1.2.6 End of Topic Test - Business Opportunities](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-6-end-of-topic-test-business-opportunities.md)
  - [1.2.7 Application Questions - Business Opportunities](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-7-application-questions-business-opportunities.md)
  - [1.2.8 Exam-Style Questions - Market Segmentation](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-8-exam-style-questions-market-segmentation.md)
  - [1.2.9 Diagnostic Misconceptions - Competition](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-9-diagnostic-misconceptions-competition.md)
- 1.3 Putting a Business Idea into Practice
  - [1.3.1 Business Aims](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-1-business-aims.md)
  - [1.3.2 Business Objectives](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-2-business-objectives.md)
  - [1.3.3 Business Revenues & Costs](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-3-business-revenues-and-costs.md)
  - [1.3.4 Costs - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-4-costs-calculations.md)
  - [1.3.5 Revenue - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-5-revenue-calculations.md)
  - [1.3.6 Business Profits & Break-Even Analysis](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-6-business-profits-and-break-even-analysis.md)
  - [1.3.7 Profits & Losses - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-7-profits-and-losses-calculations.md)
  - [1.3.8 Interest - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-8-interest-calculations.md)
  - [1.3.9 Cash & Cash Flow](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-9-cash-and-cash-flow.md)
  - [1.3.10 Cash & Cash Flow 2](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-10-cash-and-cash-flow-2.md)
  - [1.3.11 Cash Flow - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-11-cash-flow-calculations.md)
  - [1.3.12 Sources of Business Finance](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-12-sources-of-business-finance.md)
  - [1.3.13 End of Topic Test - Business in Practice](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-13-end-of-topic-test-business-in-practice.md)
  - [1.3.14 Grade 9 - Business in Practice](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-14-grade-9-business-in-practice.md)
  - [1.3.15 Exam-Style Questions - Business in Practice](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-15-exam-style-questions-business-in-practice.md)
  - [1.3.16 Diagnostic Misconceptions - Profit](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-16-diagnostic-misconceptions-profit.md)
  - [1.3.17 Diagnostic Misconceptions - Company vs Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-17-diagnostic-misconceptions-company-vs-business.md)
  - [1.3.18 Diagnostic Misconceptions - Economies of Scale](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-18-diagnostic-misconceptions-economies-of-scale.md)
  - [1.3.19 Diagnostic Misconceptions - Cash Flow](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-19-diagnostic-misconceptions-cash-flow.md)
  - [1.3.20 Diagnostic Misconceptions - Break-even](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-20-diagnostic-misconceptions-break-even.md)
  - [1.3.21 Diagnostic Misconceptions - Fixed Costs](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-21-diagnostic-misconceptions-fixed-costs.md)
- 1.4 Making the Business Effective
  - [1.4.1 The Options for Start-Up & Small Businesses](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-1-the-options-for-start-up-and-small-businesses.md)
  - [1.4.2 Limited Liability](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-2-limited-liability.md)
  - [1.4.3 Franchising & Not-For-Profits](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-3-franchising-and-not-for-profits.md)
  - [1.4.4 Business Location](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-4-business-location.md)
  - [1.4.5 The Marketing Mix](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-5-the-marketing-mix.md)
  - [1.4.6 Business Plans](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-6-business-plans.md)
  - [1.4.7 End of Topic Test - Effective Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-7-end-of-topic-test-effective-business.md)
  - [1.4.8 Application Questions - Effective Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-8-application-questions-effective-business.md)
  - [1.4.9 Exam-Style Questions - Business Plans](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-9-exam-style-questions-business-plans.md)
- 1.5 Business Stakeholders
  - [1.5.1 Business Stakeholders](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-1-business-stakeholders.md)
  - [1.5.2 Technology & Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-2-technology-and-business.md)
  - [1.5.3 Legislation & Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-3-legislation-and-business.md)
  - [1.5.4 Legislation & Business 2](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-4-legislation-and-business-2.md)
  - [1.5.5 The Economy & Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-5-the-economy-and-business.md)
  - [1.5.6 External Influences](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-6-external-influences.md)
  - [1.5.7 End of Topic Test - Business Stakeholders](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-7-end-of-topic-test-business-stakeholders.md)
  - [1.5.8 Grade 9 - Business Stakeholders](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-8-grade-9-business-stakeholders.md)
  - [1.5.9 Diagnostic Misconceptions - Recessions](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-9-diagnostic-misconceptions-recessions.md)

### 2 Building a Business
- 2.1 Growing the Business
  - [2.1.1 Business Growth](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-1-business-growth.md)
  - [2.1.2 Finance](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-2-finance.md)
  - [2.1.3 Changes in Business Aims & Globalisation](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-3-changes-in-business-aims-and-globalisation.md)
  - [2.1.4 Ethics & Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-4-ethics-and-business.md)
  - [2.1.5 The Environment & Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-5-the-environment-and-business.md)
  - [2.1.6 End of Topic Test - Growing a Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-6-end-of-topic-test-growing-a-business.md)
  - [2.1.7 Application Questions - Growing a Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-7-application-questions-growing-a-business.md)
  - [2.1.8 Exam-Style Questions - Business Growth](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-8-exam-style-questions-business-growth.md)
- 2.2 Making Marketing Decisions
  - [2.2.1 Product](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-1-product.md)
  - [2.2.2 Product Life Cycle](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-2-product-life-cycle.md)
  - [2.2.3 Price](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-3-price.md)
  - [2.2.4 Pricing Methods](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-4-pricing-methods.md)
  - [2.2.5 End of Topic Test - Product & Price](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-5-end-of-topic-test-product-and-price.md)
  - [2.2.6 Grade 9  - Product & Price](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-6-grade-9-product-and-price.md)
  - [2.2.7 Promotion & Advertising](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-7-promotion-and-advertising.md)
  - [2.2.8 PR & Sales Promotions](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-8-pr-and-sales-promotions.md)
  - [2.2.9 Sponsorship & Product Placement](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-9-sponsorship-and-product-placement.md)
  - [2.2.10 Promotional Mix](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-10-promotional-mix.md)
  - [2.2.11 End of Topic Test - Promotion](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-11-end-of-topic-test-promotion.md)
  - [2.2.12 Application Questions - Promotion](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-12-application-questions-promotion.md)
  - [2.2.13 Exam-Style Questions - Promotional Mix](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-13-exam-style-questions-promotional-mix.md)
  - [2.2.14 Place & Wholesalers](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-14-place-and-wholesalers.md)
  - [2.2.15 Direct to Consumer](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-15-direct-to-consumer.md)
  - [2.2.16 E-commerce & M-commerce](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-16-e-commerce-and-m-commerce.md)
  - [2.2.17 Diagnostic Misconceptions - Decreasing Price](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-17-diagnostic-misconceptions-decreasing-price.md)
  - [2.2.18 Diagnostic Misconceptions - Advertise vs Promote](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-18-diagnostic-misconceptions-advertise-vs-promote.md)
  - [2.2.19 Diagnostic Misconceptions - Social Media](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-19-diagnostic-misconceptions-social-media.md)
- 2.3 Making Operational Decisions
  - [2.3.1 Job Production](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-1-job-production.md)
  - [2.3.2 Batch & Flow Production](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-2-batch-and-flow-production.md)
  - [2.3.3 Working with Suppliers](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-3-working-with-suppliers.md)
  - [2.3.4 Effective Supply Chains](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-4-effective-supply-chains.md)
  - [2.3.5 Just In Time & Just In Case](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-5-just-in-time-and-just-in-case.md)
  - [2.3.6 Managing Quality](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-6-managing-quality.md)
  - [2.3.7 Total Quality Management](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-7-total-quality-management.md)
  - [2.3.8 The Sales Process](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-8-the-sales-process.md)
  - [2.3.9 End of Topic Test - Operational Decisions](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-9-end-of-topic-test-operational-decisions.md)
  - [2.3.10 Grade 9  - Operational Decisions](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-10-grade-9-operational-decisions.md)
  - [2.3.11 Exam-Style Questions - Managing Stock](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-11-exam-style-questions-managing-stock.md)
  - [2.3.12 Diagnostic Misconceptions - JIT vs JIC](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-12-diagnostic-misconceptions-jit-vs-jic.md)
- 2.4 Making Financial Decisions
  - [2.4.1 Gross Profit & Net Profit - Definitions](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-4-1-gross-profit-and-net-profit-definitions.md)
  - [2.4.2 Gross Profit - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-4-2-gross-profit-calculations.md)
  - [2.4.3 Net Profit - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-4-3-net-profit-calculations.md)
  - [2.4.4 Rate of Return](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-4-4-rate-of-return.md)
  - [2.4.5 Rate of Return - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-4-5-rate-of-return-calculations.md)
  - [2.4.6 Research & Financial Data](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-4-6-research-and-financial-data.md)
  - [2.4.7 Marketing Data](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-4-7-marketing-data.md)
  - [2.4.8 Percentage Change - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-4-8-percentage-change-calculations.md)
- 2.5 Making Human Resource Decisions
  - [2.5.1 Organisational Structures](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-1-organisational-structures.md)
  - [2.5.2 Organisational Structures 2](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-2-organisational-structures-2.md)
  - [2.5.3 Recruitment](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-3-recruitment.md)
  - [2.5.4 Effective Recruitment](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-4-effective-recruitment.md)
  - [2.5.5 Training a Workforce](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-5-training-a-workforce.md)
  - [2.5.6 Motivating a Workforce](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-6-motivating-a-workforce.md)
  - [2.5.7 End of Topic Tests - Human Resources](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-7-end-of-topic-tests-human-resources.md)
  - [2.5.8 Application Questions - Human Resources](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-8-application-questions-human-resources.md)
  - [2.5.9 Exam-Style Questions - Human Resources](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-9-exam-style-questions-human-resources.md)
  - [2.5.10 Diagnostic Misconceptions - Owners vs Shareholders](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-10-diagnostic-misconceptions-owners-vs-shareholders.md)
  - [2.5.11 Diagnostic Misconceptions - Internal Recruitment](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-11-diagnostic-misconceptions-internal-recruitment.md)
  - [2.5.12 Diagnostic Misconceptions - Employee Motivation](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-12-diagnostic-misconceptions-employee-motivation.md)
