Source: https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-2-technology-and-business

[Revision notes](https://senecalearning.com/en-gb/revision-notes.md) › [GCSE](https://senecalearning.com/en-gb/revision-notes/gcse.md) › [Business](https://senecalearning.com/en-gb/revision-notes/gcse/business.md) › [Edexcel](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel.md) › Technology & Business

# Technology & Business

Business: Edexcel GCSE, topic 1.5.2

## Technology - E-commerce

Technology has changed how we buy products or services, as well as how businesses interact with customers. E-commerce has changed many aspects of business in recent years.

### Selling online

![Selling online](https://image-v2.cdn.app.senecalearning.com/2018-03/6f6b252a-e6ed-48ba-aed0-3986984521f1/shutterstock_458494879.jpg)

- E-commerce describes businesses selling their products and services to their customers over the internet.
- In 1994 the first ever online shop was created. Today, huge online companies like Amazon, eBay and ASOS make almost all their sales online. Most businesses now have some online platform. 
- In 2018, e-commerce made up around 17% of overall retail spending in the UK and this was growing at a rate of 20% per year.

### Bigger markets

![Bigger markets](https://image-v2.cdn.app.senecalearning.com/2018-03/dc537d5e-1ef3-46d2-a67c-5c16bebcc544/shutterstock_129602879.jpg)

- E-commerce gives businesses the opportunity to sell products where they otherwise wouldn’t have been able to. 
 - Before e-commerce, nearly all shopping was done in store. 
 - Now it is possible for a small business to sell products to someone on the other side of the world.

### More competition

![More competition](https://image-v2.cdn.app.senecalearning.com/2018-03/1f4bc596-ebc5-439f-b4a5-57263026e189/shutterstock_373709401.jpg)

- Businesses are facing new competition from online businesses like Amazon (who were responsible for over 40% of all online sales in the US in 2016).
 - Businesses have to adapt to the way customers are buying products by introducing websites of their own and therefore compete with companies like Amazon.

## Technology - Digital Communication

The internet, along with other forms of digital communication are changing how firms interact with customers and other stakeholders. Some new methods of communicating with customers are:

### Social media

![Social media](https://image-v2.cdn.app.senecalearning.com/2018-03/ec57f43c-a9f7-46e7-a3ba-0c6ec17d79eb/shutterstock_256473613.jpg)

- Most firms have a social media presence which lets them engage with their customers. 
- They are also able to pay social media companies (like Facebook, Twitter and Instagram) for advertising.
 - There are adverts on your Facebook newsfeed and sponsored posts on Instagram.

### Websites

![Websites](https://image-v2.cdn.app.senecalearning.com/2018-03/57d9e981-cee4-4d67-8492-19d14c55be88/shutterstock_608465681.jpg)

- Websites let customers shop but they also let customers interact with a business and learn about their products. 
 - Most companies have FAQs (frequently asked questions) and customer service (phone number or live chat) on their websites. 
 - Companies also publish reports for their shareholders on their websites.

### Mobile apps

![Mobile apps](https://image-v2.cdn.app.senecalearning.com/2018-03/5efa64a1-b87f-487d-9466-c1aa7a0ca81d/shutterstock_441007783.jpg)

- Mobile apps are a useful way to interact with customers as they can provide information about the business’ products, about where the business’ stores are located and can sometimes sell their products through an app.

### Video conference calls

![Video conference calls](https://image-v2.cdn.app.senecalearning.com/2018-03/491f77a5-25fc-4273-b40b-725bdc4206c4/shutterstock_342473681.jpg)

- Video conference calls can allow employees and other stakeholders to hold meetings and have important conversations while in different countries.
- Zoom and Skype are examples of video conferencing software that are used by consumers and businesses.

## How Technology Changes Business Activity

Technology can influence business in a number of ways:

### Sales

![Sales](https://image-v2.cdn.app.senecalearning.com/2018-03/ae23be9f-e27f-44c2-b95b-f99b0f626179/shutterstock_439487536.jpg)

- E-commerce, where firms sell their products online direct to customers and deliver it to customers, is rapidly growing.
- Businesses can now easily sell their products to customers all over the world without setting up a physical store there. 
- New technology has also created new payment systems such as Apple pay and contactless payments.

### Costs

![Costs](https://image-v2.cdn.app.senecalearning.com/2018-03/d7d47a55-c8d1-4922-a507-ff84ec690aae/shutterstock_373709401.jpg)

- Technology is providing new ways to keep costs as low as possible.
- It is also much cheaper to set up a business that uses e-commerce. Firms don’t have to invest lots of money in opening stores and also do not have to spend as much money employing people to serve customers in retail stores.
 - Amazon was started by Jeff Bezos. He initially sold books from his garage and the only investment that he had to make was in a website and some books, rather than leasing a store. Amazon is now worth over $700bn.

### Production

![Production](https://image-v2.cdn.app.senecalearning.com/2018-03/1a658b9f-513d-422f-8ac2-fdb4dff66cac/shutterstock_605472758.jpg)

- Technology is also providing ways for firms to reduce production costs. 
- New, automated machinery is increasingly replacing humans in the workforce (e.g. robot arms are produced by companies like KUKA, to fix windscreens to cars at Jaguar Land Rover).
- Technology is making it much easier for firms, particularly larger firms, to communicate within the firm and with stakeholders. This has important repercussions for the efficiency of business operations and can reduce average costs.

### Marketing mix

![Marketing mix](https://image-v2.cdn.app.senecalearning.com/2018-03/cc939a08-c605-4248-b2db-b6dc17a17f1d/shutterstock_256473613.jpg)

- Technological advances can lower average costs and prices for consumers. 
- Websites like Uswitch can let consumers compare prices at the click of a button.
- More businesses can sell B2C. For example, VisionSpring now sell eyewear like this.
- Products can become more innovative and promotions are often done via social media rather than using TV.

## Test yourself on Technology & Business

- Why can e-commerce be good for UK companies?
- Why has E-commerce made selling products more difficult for business?
- What are some new digital methods businesses use to communicate with customers?
- Which of the following would not be found on a business' website?
- How can technology influence business?

[Practise this topic for free](https://app.senecalearning.com/classroom/course/e7efbfa0-222a-11e8-9249-b5781fc38111/section/2b4fd460-22e4-11e8-9cbe-8f1123064fb1/session)

- Previous topic: [1.5.1 Business Stakeholders](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-1-business-stakeholders.md)
- Next topic: [1.5.3 Legislation & Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-3-legislation-and-business.md)

## Business: Edexcel GCSE contents

### 1 Investigating Small Business
- 1.1 Enterprise & Entrepreneurship
  - [1.1.1 The Dynamic Nature of Businesses](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-1-1-the-dynamic-nature-of-businesses.md)
  - [1.1.2 Risk & Reward](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-1-2-risk-and-reward.md)
  - [1.1.3 The Role of Business Enterprise](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-1-3-the-role-of-business-enterprise.md)
  - [1.1.4 The Role of Business Enterprise 2](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-1-4-the-role-of-business-enterprise-2.md)
  - [1.1.5 The Role of the Entrepreneur](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-1-5-the-role-of-the-entrepreneur.md)
  - [1.1.6 End of Topic Test - Dynamic Nature of Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-1-6-end-of-topic-test-dynamic-nature-of-business.md)
  - [1.1.7 Grade 9 - Dynamic Nature of Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-1-7-grade-9-dynamic-nature-of-business.md)
- 1.2 Spotting a Business Opportunity
  - [1.2.1 Customer Needs](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-1-customer-needs.md)
  - [1.2.2 Market Research](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-2-market-research.md)
  - [1.2.3 Market Segmentation](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-3-market-segmentation.md)
  - [1.2.4 The Competitive Environment](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-4-the-competitive-environment.md)
  - [1.2.5 Primary & Secondary Market Research](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-5-primary-and-secondary-market-research.md)
  - [1.2.6 End of Topic Test - Business Opportunities](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-6-end-of-topic-test-business-opportunities.md)
  - [1.2.7 Application Questions - Business Opportunities](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-7-application-questions-business-opportunities.md)
  - [1.2.8 Exam-Style Questions - Market Segmentation](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-8-exam-style-questions-market-segmentation.md)
  - [1.2.9 Diagnostic Misconceptions - Competition](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-2-9-diagnostic-misconceptions-competition.md)
- 1.3 Putting a Business Idea into Practice
  - [1.3.1 Business Aims](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-1-business-aims.md)
  - [1.3.2 Business Objectives](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-2-business-objectives.md)
  - [1.3.3 Business Revenues & Costs](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-3-business-revenues-and-costs.md)
  - [1.3.4 Costs - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-4-costs-calculations.md)
  - [1.3.5 Revenue - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-5-revenue-calculations.md)
  - [1.3.6 Business Profits & Break-Even Analysis](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-6-business-profits-and-break-even-analysis.md)
  - [1.3.7 Profits & Losses - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-7-profits-and-losses-calculations.md)
  - [1.3.8 Interest - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-8-interest-calculations.md)
  - [1.3.9 Cash & Cash Flow](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-9-cash-and-cash-flow.md)
  - [1.3.10 Cash & Cash Flow 2](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-10-cash-and-cash-flow-2.md)
  - [1.3.11 Cash Flow - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-11-cash-flow-calculations.md)
  - [1.3.12 Sources of Business Finance](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-12-sources-of-business-finance.md)
  - [1.3.13 End of Topic Test - Business in Practice](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-13-end-of-topic-test-business-in-practice.md)
  - [1.3.14 Grade 9 - Business in Practice](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-14-grade-9-business-in-practice.md)
  - [1.3.15 Exam-Style Questions - Business in Practice](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-15-exam-style-questions-business-in-practice.md)
  - [1.3.16 Diagnostic Misconceptions - Profit](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-16-diagnostic-misconceptions-profit.md)
  - [1.3.17 Diagnostic Misconceptions - Company vs Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-17-diagnostic-misconceptions-company-vs-business.md)
  - [1.3.18 Diagnostic Misconceptions - Economies of Scale](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-18-diagnostic-misconceptions-economies-of-scale.md)
  - [1.3.19 Diagnostic Misconceptions - Cash Flow](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-19-diagnostic-misconceptions-cash-flow.md)
  - [1.3.20 Diagnostic Misconceptions - Break-even](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-20-diagnostic-misconceptions-break-even.md)
  - [1.3.21 Diagnostic Misconceptions - Fixed Costs](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-3-21-diagnostic-misconceptions-fixed-costs.md)
- 1.4 Making the Business Effective
  - [1.4.1 The Options for Start-Up & Small Businesses](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-1-the-options-for-start-up-and-small-businesses.md)
  - [1.4.2 Limited Liability](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-2-limited-liability.md)
  - [1.4.3 Franchising & Not-For-Profits](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-3-franchising-and-not-for-profits.md)
  - [1.4.4 Business Location](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-4-business-location.md)
  - [1.4.5 The Marketing Mix](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-5-the-marketing-mix.md)
  - [1.4.6 Business Plans](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-6-business-plans.md)
  - [1.4.7 End of Topic Test - Effective Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-7-end-of-topic-test-effective-business.md)
  - [1.4.8 Application Questions - Effective Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-8-application-questions-effective-business.md)
  - [1.4.9 Exam-Style Questions - Business Plans](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-4-9-exam-style-questions-business-plans.md)
- 1.5 Business Stakeholders
  - [1.5.1 Business Stakeholders](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-1-business-stakeholders.md)
  - [1.5.2 Technology & Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-2-technology-and-business.md)
  - [1.5.3 Legislation & Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-3-legislation-and-business.md)
  - [1.5.4 Legislation & Business 2](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-4-legislation-and-business-2.md)
  - [1.5.5 The Economy & Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-5-the-economy-and-business.md)
  - [1.5.6 External Influences](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-6-external-influences.md)
  - [1.5.7 End of Topic Test - Business Stakeholders](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-7-end-of-topic-test-business-stakeholders.md)
  - [1.5.8 Grade 9 - Business Stakeholders](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-8-grade-9-business-stakeholders.md)
  - [1.5.9 Diagnostic Misconceptions - Recessions](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/1-5-9-diagnostic-misconceptions-recessions.md)

### 2 Building a Business
- 2.1 Growing the Business
  - [2.1.1 Business Growth](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-1-business-growth.md)
  - [2.1.2 Finance](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-2-finance.md)
  - [2.1.3 Changes in Business Aims & Globalisation](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-3-changes-in-business-aims-and-globalisation.md)
  - [2.1.4 Ethics & Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-4-ethics-and-business.md)
  - [2.1.5 The Environment & Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-5-the-environment-and-business.md)
  - [2.1.6 End of Topic Test - Growing a Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-6-end-of-topic-test-growing-a-business.md)
  - [2.1.7 Application Questions - Growing a Business](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-7-application-questions-growing-a-business.md)
  - [2.1.8 Exam-Style Questions - Business Growth](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-1-8-exam-style-questions-business-growth.md)
- 2.2 Making Marketing Decisions
  - [2.2.1 Product](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-1-product.md)
  - [2.2.2 Product Life Cycle](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-2-product-life-cycle.md)
  - [2.2.3 Price](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-3-price.md)
  - [2.2.4 Pricing Methods](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-4-pricing-methods.md)
  - [2.2.5 End of Topic Test - Product & Price](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-5-end-of-topic-test-product-and-price.md)
  - [2.2.6 Grade 9  - Product & Price](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-6-grade-9-product-and-price.md)
  - [2.2.7 Promotion & Advertising](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-7-promotion-and-advertising.md)
  - [2.2.8 PR & Sales Promotions](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-8-pr-and-sales-promotions.md)
  - [2.2.9 Sponsorship & Product Placement](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-9-sponsorship-and-product-placement.md)
  - [2.2.10 Promotional Mix](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-10-promotional-mix.md)
  - [2.2.11 End of Topic Test - Promotion](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-11-end-of-topic-test-promotion.md)
  - [2.2.12 Application Questions - Promotion](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-12-application-questions-promotion.md)
  - [2.2.13 Exam-Style Questions - Promotional Mix](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-13-exam-style-questions-promotional-mix.md)
  - [2.2.14 Place & Wholesalers](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-14-place-and-wholesalers.md)
  - [2.2.15 Direct to Consumer](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-15-direct-to-consumer.md)
  - [2.2.16 E-commerce & M-commerce](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-16-e-commerce-and-m-commerce.md)
  - [2.2.17 Diagnostic Misconceptions - Decreasing Price](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-17-diagnostic-misconceptions-decreasing-price.md)
  - [2.2.18 Diagnostic Misconceptions - Advertise vs Promote](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-18-diagnostic-misconceptions-advertise-vs-promote.md)
  - [2.2.19 Diagnostic Misconceptions - Social Media](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-2-19-diagnostic-misconceptions-social-media.md)
- 2.3 Making Operational Decisions
  - [2.3.1 Job Production](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-1-job-production.md)
  - [2.3.2 Batch & Flow Production](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-2-batch-and-flow-production.md)
  - [2.3.3 Working with Suppliers](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-3-working-with-suppliers.md)
  - [2.3.4 Effective Supply Chains](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-4-effective-supply-chains.md)
  - [2.3.5 Just In Time & Just In Case](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-5-just-in-time-and-just-in-case.md)
  - [2.3.6 Managing Quality](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-6-managing-quality.md)
  - [2.3.7 Total Quality Management](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-7-total-quality-management.md)
  - [2.3.8 The Sales Process](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-8-the-sales-process.md)
  - [2.3.9 End of Topic Test - Operational Decisions](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-9-end-of-topic-test-operational-decisions.md)
  - [2.3.10 Grade 9  - Operational Decisions](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-10-grade-9-operational-decisions.md)
  - [2.3.11 Exam-Style Questions - Managing Stock](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-11-exam-style-questions-managing-stock.md)
  - [2.3.12 Diagnostic Misconceptions - JIT vs JIC](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-3-12-diagnostic-misconceptions-jit-vs-jic.md)
- 2.4 Making Financial Decisions
  - [2.4.1 Gross Profit & Net Profit - Definitions](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-4-1-gross-profit-and-net-profit-definitions.md)
  - [2.4.2 Gross Profit - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-4-2-gross-profit-calculations.md)
  - [2.4.3 Net Profit - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-4-3-net-profit-calculations.md)
  - [2.4.4 Rate of Return](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-4-4-rate-of-return.md)
  - [2.4.5 Rate of Return - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-4-5-rate-of-return-calculations.md)
  - [2.4.6 Research & Financial Data](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-4-6-research-and-financial-data.md)
  - [2.4.7 Marketing Data](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-4-7-marketing-data.md)
  - [2.4.8 Percentage Change - Calculations](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-4-8-percentage-change-calculations.md)
- 2.5 Making Human Resource Decisions
  - [2.5.1 Organisational Structures](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-1-organisational-structures.md)
  - [2.5.2 Organisational Structures 2](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-2-organisational-structures-2.md)
  - [2.5.3 Recruitment](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-3-recruitment.md)
  - [2.5.4 Effective Recruitment](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-4-effective-recruitment.md)
  - [2.5.5 Training a Workforce](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-5-training-a-workforce.md)
  - [2.5.6 Motivating a Workforce](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-6-motivating-a-workforce.md)
  - [2.5.7 End of Topic Tests - Human Resources](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-7-end-of-topic-tests-human-resources.md)
  - [2.5.8 Application Questions - Human Resources](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-8-application-questions-human-resources.md)
  - [2.5.9 Exam-Style Questions - Human Resources](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-9-exam-style-questions-human-resources.md)
  - [2.5.10 Diagnostic Misconceptions - Owners vs Shareholders](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-10-diagnostic-misconceptions-owners-vs-shareholders.md)
  - [2.5.11 Diagnostic Misconceptions - Internal Recruitment](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-11-diagnostic-misconceptions-internal-recruitment.md)
  - [2.5.12 Diagnostic Misconceptions - Employee Motivation](https://senecalearning.com/en-gb/revision-notes/gcse/business/edexcel/2-5-12-diagnostic-misconceptions-employee-motivation.md)
